Pre-opening services include the following vital activities:
>Make sure that all elements of the physical product is complete and operational.
>Prepare pre-opening business plan.
>Develop a pre-opening budget.
>Secure sufficient market data with regard to the hotel’s competitive set, seasonal of other factors that influence rate and occupancy and develop and establish appropriate rate strategies.
>Create and implement pre-opening sales, marketing and public relations action plans.
>Initiate pre-sales through the hotel sales team, third party sales agents, the hotel web site, other E-commerce resources and through any participation in hotel brand or sales consortiums.
>Recruit, select and train management and staff.
>Establish and implement all standards operating procedures including health, safety and emergency procedures, management reporting systems, employee benefits programs, etc.
>Select the hotel’s Management information, IT and communication systems and train personnel on proper use.
>Establish detailed goals, objectives and action plans for all departments.
>Create and implement soft opening strategy as appropriate.